Building the Links Brand

The 2012 Links Western Area Leadership Summit offered a branding workshop to help members build and maintain the positive Links image.

Panelists reminded Links members that “Big hats mean big responsibility.”

“Your cowboy hat is the last thing you take off at night and the first thing you notice. As Links, all of us have big hats to fill.”

Panelists discussed the importance of keeping good records. Archives and historical records have sentimental and legal value. Chapters that don't preserve detailed archives will find it difficult to build a brand.

Archives foster chapter branding by providing consistency and helping organizations stay relevant. Having a brand for a chapter includes creating, protecting and perpetuating its image.

Brands evoke a feeling. Such feelings can be positive or negative. It is important to associate with positive causes.